The latest Consumer Prices Index from the Office for National Statistics found that inflation in March was 10.1%. While an improvement on the 10.4% recorded the previous month, it remained stubbornly in double digits as hopes and expectations that it would slip to 9.8% were dashed.

But if it had reached the lower number, would consumers really have been celebrating? For many, inflation of nine-point-whatever versus 10 is neither here nor there.