Gary Topiol
OpinionBlog: Customer surveys in the social media age
We’ve come a long way since lengthy customer feedback paper surveys were introduced, and technological developments have transformed retailer and consumer communications.
OpinionBlog: Death, taxes and negative customer feedback
You’ve probably heard some version of Benjamin Franklin’s famous words: “In this world nothing can be said to be certain, except death and taxes.” I propose an addendum to this list: negative customer feedback.
OpinionBlog: Turn back-to-school shoppers into loyal brand advocates
The long summer holiday means thousands of parents hit the high street to kit out their children for the new academic year ahead, but how do you win the loyalty of these seasonal shoppers?
OpinionBlog: Four ways bricks-and-mortar stores can beat online retailers
Now that customers have the ability to shop when and where they want online, the need to enter a store is rapidly declining but bricks-and-mortar stores can still be a strong asset for retailers.
OpinionBlog: Engage and motivate staff using customer feedback
Location managers have a lot to think about – stock levels, shift scheduling, sales reports, hiring, training, filling in for missing staff, the list goes on.
OpinionBlog: Customer satisfaction with returns makes good business
The summer sales are in full swing, with brands vying for the attention of consumers on the hunt for holiday bargains.
OpinionBlog: Turning up the heat on summer sales
We are set for a scorcher of a summer apparently, with the Met Office predicting above average temperatures for June, July and August. This no doubt will mean a shopping frenzy around barbecues, burgers, buns and beer - and that is before we look at salads, sauces and suntan cream.
OpinionBlog: Going beyond omnichannel in the 'shoppertainment' era
Omnichannel has become more than just a buzzword - it’s a reality for aggressive retailers interested in creating brand differentiation through a seamless shopping experience across all channels and touchpoints.