WHSmith last week launched another new fascia, WHSmith Office to tap into local demographics and compete with rival stationery specialists.
WHSmith Office opened on London’s Baker Street as a trial, pitching it head-to-head with rival stationery specialists.
It sells stationery and office products, as well as bestselling business books and a stand displaying its Kobo ereaders. It does not sell confectionery.
The retailer already operates travel fascias WHSmith Books, London News Company and London Book Company, as well as high street cards specialist Funky Pigeon.
WHSmith chief executive Kate Swann to step down
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Currently readingIn pictures: WHSmith's pilot stationery format
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