James Sturrock arrived at Eve Sleep at a tumultuous time for the business.

The etailer was heralded as the next big thing in the fast-growing mattress-in-a-box sector but just over a year after its 2017 IPO, Eve Sleep warned on profits and parted ways with its founder and chief executive Jas Bagniewski.

This sent shares into a tailspin. The etailer floated in May 2017 at 101p a share, valuing the business at £140m. Shares are now trading at 6.2p and the business is worth a mere £16m.

James Sturrock was drafted in get the etailer back on track. He tells Retail Week his plans.