In a trading update for the 26 weeks to November 27, 2023, Jollyes reported like-for-like sales growth of 19%, while total sales jumped 31% to £70m, including new stores and services, as it “continued its strong market outperformance”.

The retailer also completed a £25m, three-year deal with United Petfood to grow its own-label ranges and extended a contract with Wincanton to move to a new logistics hub in Cheshire.