The discount retailer is introducing its multi-price proposition across health and beauty, household and grocery ranges at all of its stores following a successful pilot across 24 Midlands branches.

The retailer, which launched the pilot in August, will roll out the widened price points across all its branches in a bid to further drive festive sales.

Poundland, which initially introduced 50p, £2 and £5 price points across its estate in 2017, has increased its price range to include 75p, £1.50, £3 and £4 in its latest ‘simple’ pricing initiative.