Strategy spotlight: Five ways TK Maxx’s off-price business model taps into consumer trends

TK Maxx store exterior

Source: Artur Bogacki/iStock via Getty Images

In an unpredictable retail environment when ‘value’ is an increasingly fierce battleground, TK Maxx’s flexible model is an advantage. It allows it to offer an eclectic mix of products and designers that come together in a treasure hunt-esque shopping experience that delights its fans.

 

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