The two children are transformed into magicians and display trick after trick with an audience made up of their proud parents, family members and friends, including a festively-adorned dachshund.

The advert features Gary Barlow’s new song Incredible.

Argos senior campaign manager Rob Quartermain said: “This Christmas families are looking for escapism after what has been a challenging year for so many. Our magic show highlights how a simple gift can make a special memory. As the tricks get bigger, Lucy and Daisy dream bigger and, as if by magic, we see more of their family enjoy the show with them.

“Argos is one of the UK’s biggest online retailers but the magical feeling of circling present ideas in the Christmas Gift Guide is something our customers love and sets us apart from everyone else. Whether you’re looking for inspiration on your mobile, tablet or in our ‘Book of Dreams’, Argos is the place that provides much-needed Christmas magic.”

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