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Watch: Smiggle pledges ‘unwavering commitment’ to shops | Video | Retail Week UAT

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Watch: Smiggle boss John Cheston pledges ‘unwavering commitment’ to stores

By Emily Hardy2018-05-08T12:19:00+01:00

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At the opening of Smiggle’s biggest-ever store on Oxford Street, boss John Cheston speaks about the retailer’s “unwavering” commitment to bricks and mortar in the UK and why it’s “a bit like Beatlemania”.  

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