Sports Direct snapping up stakes in two European retailers brings it closer to its aim of toppling Decathlon as the global sports leader.
The retailer has been rapidly expanding its international business as it sets its sights on rivaling Decathlon’s global empire. Retail Week takes a closer look at the two global sportswear giants:
Sports Direct
Sales: £1.84bn in its year to April 29, 2012
Number of outlets in home market: 453
Total number of outlets: 522
Number of countries where it has a presence: 17, including Belgium, Portugal, Hungary, Iceland, Slovakia and Czech Republic, Luxembourg and France.
Quote: Chief executive Dave Forsey told Retail Week in March 2011: “If you take a five- to 10-year view it will be us and Decathlon. We’ve got stores opening in France in the next month -we’re going up against them in their own backyard.”
Statistics: Retail Week Knowledge Bank
Decathlon owner Oxylane
Sales: £5.67bn in its year ending 31 December, 2012
Number of outlets in home market: 315
Total number of outlets: 807
Number of countries where it has a presence: 20, including China, Brazil, France, Germany, India, Italy, Spain, Russia and Portugal.
Quote: UK managing director Steve Dykes told The Telegraph last year said it wanted to expand after the collapse of Blacks Leisure. “The window of opportunity can be quite small, and now is the right time to shoot for it.”
Statistics: Planet Retail


















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