All Google articles – Page 7
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NewsGoogle Glass to revitalise role of store, says survey
Google Glass, the soon-to-be-launched wearable technology device, is set to revitalise the role of the store with its location-based promotions and in-store offers.
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NewsBurberry partners with Google to help users send virtual kisses
Burberry has partnered with Google to launch ‘Burberry Kisses’, which allows users to capture and send their real kiss to anyone in the world.
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NewsInternational online sales to soar sevenfold to £28bn by 2020
Overseas online sales generated by UK retailers are expected to soar sevenfold to £28bn by 2020, according to new research.
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OpinionBlog: Tesco uses Google Street view for Easter game
Tesco launched a virtual egg hunt to tie-in with the Easter holidays. Find the Eggs was an online game built using Google Street View technology.
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AnalysisInfographic: The benefits of adopting Google Shopping
Google Shopping – the search engine’s marketplace – has moved from a free to a paid inclusion service presenting challenges for retailers.
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OpinionComment: What do the recent Google Shopping changes mean for retailers?
Google Shopping has changed the way it operates – products will no longer be listed unless they have been paid for. What do retailers need to consider?
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NewsTopshop innovates with Google to offer digital fashion show experience
Topshop has partnered with Google to live stream every aspect of its fashion show this weekend from the view of the model on the catwalk to the make-up artist backstage.
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NewsDixons rolls out Google Zones across stores
Electricals retailer Dixons Retail, owner of Currys and PC World, has rolled out Google Zones across its store portfolio, representing the first store network of its kind for the Silicon Valley giant.
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OpinionBlog: Google glasses make me feel like Marty McFly
Former Shop Direct boss Mark Newton-Jones was waxing lyrical about the rise of mobile shopping at our sister magazine Drapers’ Fashion Summit last week.
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NewsDebenhams appoints Google retail head to its board
Google head of retail Peter Fitzgerald has been appointed to the board of Debenhams as a non-executive director to help grow the department store group’s online business.
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OpinionComment: Westfield uses Google+ photo booth to boost social media profile
Westfield has launched a number of centres in this country and is now building its already huge profile across social media.
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OpinionOcado hosts cooking demos on Google+
Online supermarket Ocado last month hosted a series of interactive cooking demonstrations to showcase its products to customers and drive online engagement.
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OpinionWhere do retailers fit in the world of Amazon, Facebook and Google?
Over time, many retail sectors have been preyed upon by new types of competitors with superior economics.
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OpinionGoogle Local Shopping
For many online shoppers, Google is the first port of call when thinking about making a purchase.
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News
Retailers pilot Google’s new indoor mapping function
Ikea, Macy’s and Home Depot are piloting Google’s new indoor mapping functionality to help shoppers find products in stores. Shoppers with Android smartphones will be able to use the tool, which forms part of the newly released Google Maps 6.0. The functionality works like Google’s outside mapping service and can ...
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OpinionGoogle enters the store
With the long-awaited launch of its Google Wallet mobile app for contactless payment, the internet giant is trying to take a slice of store sales.
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AnalysisTurn on the Google box
As Smart TV connects our televisions to the internet, it heralds a world where viewers can click-to-buy. Alison Clements looks at the advertising opportunities on offer to retailers
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Opinion
Google explains how to approach international etail
International markets are a big opportunity for growth in the next few years, and there are plenty of companies keen to capitalise on retailers’ planned expansion. Google is one – although many of the tools it offers are free – and the company wants to offer retailers access to its huge swathes of data.
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AnalysisGoogle AdWords and trademarks
An ongoing legal battle over trademarks being bought as AdWords highlights the need for retailers to tread carefully when it comes to possible infringements
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NewsM&S use of Interflora as a keyword on Google may be stopped
Trademark laws that apply to internet advertising may be due to change as it emerges that Marks & Spencer’s use of Interflora as a Google keyword may be stopped.