Aldi leapfrogs Morrisons for first time as big four supermarket era ends
In the 12 weeks to September 4, 2022, Aldi’s sales rose by 18.7%, lifting it to a 9.3% market share, while Morrisons’ share slipped 4.1% to a 9.1% overall market share, according to the latest Kantar grocery market share data.
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