Aldi pledges to 'double down' on low prices as profits fall

Aldi UK chief executive Giles Hurley

Aldi revealed that pre-tax profits slipped 86.5% to £35.7m  in 2021, partly as a result of investment in prices as the cost of living crisis hit shoppers’ budgets.  Sales inched up 0.9% to £13.65bn over the year. 

 

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