The etail titan is reportedly close to exchanging contrast to rent a 20,000 sq ft site near Notting Hill Gate, according to reporting by The Times.

The story came out after property developer Enstar Capital shared an Instagram post, which was quickly deleted, saying: “The first Amazon store in the UK is coming soon and it’s to our site on NHG.”

The new Amazon store will use the retailer’s ‘Just Walk Out’ technology that uses a mix of camera, motion sensors and AI to monitor what customers are putting in their baskets then charges them using an app.