Analysis: Tesco boss Ken Murphy on plans to combat a cash-strapped Christmas

Ken Murphy Tesco

A shift in consumer behaviour has led Tesco to double down on its focus on price – freezing the prices of approximately 1,000 products across its Everyday Low Prices

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now