Asda invests £100m in relaunch of mid-tier brand

Asda_CBY_steakpie.jpg

Asda has invested £100m into the relaunch of its entire range of more than 3,500 Asda brand food products, which account for annual sales of between £8-9bn.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now