The retailer launched a “big food event” recently, which includes the taglines “No gimmicks” and “No loyalty cards” while adding that it serves “everyday low prices 365 days a year”.

The new campaign offers savings on a range of big-name brands, including Batchelors Super Noodles for 80p, Frylight cooking oil for £1.75 and a 120-pack of Tetley tea bags for £3.