Launching today (July 19), the campaign will be visible across TV, print, digital out-of-home and in Co-op stores, and will focus on the cost-saving benefits of being a Co-op member.

The advert features a doughnut character that will be shown shopping in store while informing other customers how they can “save a few quid on items, just by being a Co-op member” and encourages them to reap the benefits of the offer.