For the 12 weeks to July 11, 2021, grocery sales slipped 5.1% and ecommerce food sales dropped 2.6% as more people began returning to shop in stores, according to the latest Kantar grocery market share data. 

While year-on-year comparisons were tough for the majority of grocers, comparisons to pre-pandemic levels were still encouraging with shoppers spending £3bn more on groceries than they did for the same period in 2019.