Data: Shopper demand for Easter weekend groceries outstrips supply

Frozen food ailse

However, data from Edge by Ascential shows there remain spikes in demand and resulting unavailability in certain categories, as well as significant variation between how each retailer is faring.

With sunshine forecast over the Easter weekend, frozen barbecue meats and tinned goods saw a spike in demand and there was a peak in unavailable products across these categories.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now