Sainsbury’s has unveiled its first ’Fresh Food Market’ as part of plans to “put food back at the heart of the business”.
A link to this story was incorrectly included on our Morning Briefing newsletter on February 5, 2021. To see the new Sainsbury’s store in Hempstead Valley, click the link above.
The format, launched at Sainsbury’s store at Hempstead Valley, Kent, features ”a market-style presentation of fresh fruit and vegetables, new signage and a focus on seasonality and proud British heritage”.
The revamped store is brighter and fresher, Sainsbury’s said, with “a spacious layout and enhanced product and service offering”.
There is an upgraded café, a new bakery, hot pizza counter, self-serve patisserie counter, food-to-go hub, beauty department and floral range.
The grocer said that the overhaul “represents one of the largest individual investments by Sainsbury’s in a store renewal this year” and shows its “latest thinking in format and store design”. The store includes updated imagery, lighting and fixtures.
Sainsbury’s intends to open more Fresh Food Markets, taking account of lessons learned from customer and staff reaction to the first.
Sainsbury’s commercial operations director Graham Biggart said: “Our new Fresh Food Market is a great example of what we are doing to delight our customers in our stores and showcase our brilliant products. We have created an environment that is exciting and easier for our customers to shop our delicious, nutritious and great value food.
“We have also designed the Fresh Food Market to be operationally simpler for colleagues to replenish and maintain. We’re looking forward to hearing what our customers and colleagues think of the new format and design as we prepare to roll out more changes across our stores in the future.”
The store is close to M&S’ Hempstead Valley branch, which has one of the first food halls to be overhauled by M&S food boss Stuart Machin.
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