Fletcher joined Graze in 2009 from Innocent Drinks as head of marketing, sales and innovation, and took over the reins of the business as chief executive in late 2012.

In February 2019, Fletcher played a pivotal role in securing Graze’s £150m sale to FMCG giant Unilever.

Unilever confirmed Fletcher’s departure and said he will be replaced as Graze chief executive by Joanna Allen.

Allen has worked at Unilever for the past five years, most recently as global brand vice-president for Rexona. Prior to joining Unilever, she worked for Coca-Cola in the US as director of marketing and brand.