Retailers are hoping Halloween is more treat than trick this year as they aim to capture a slice of spooky sales.
Retailers including Sainsbury’s, John Lewis and Whole Foods have all decked their stores out for Halloween. The team at Dixons, meanwhile, dressed up in Halloween fancy dress to raise money for Children in Need.
Research from retail and shopper creative agency Live & Breathe has found that six out of 10 consumers and over three-quarters of 18-24 year olds now celebrate Halloween.
Verdict predicted that shoppers will be turning to supermarkets and value players for their Halloween merchandise. Almost two-thirds of those surveyed said they will spend on food to celebrate Halloween - now the most celebrated holiday behind Christmas and Easter.
More than 20% of consumers will buy a pumpkin, said Verdict.
Last year, YouGov research suggested British consumers would spend as much as £650m on Bonfire Night and Halloween.
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