The big four supermarkets need to tailor offers and reward consumers while discounters have more work to do, according to a grocery survey by Future Thinking.
Future Thinking’s Shopper Barometer – a survey of 1,200 consumers to determine their spending habits on food – has revealed that consumers have identified grocery as the biggest opportunity to cut back on spending in 2015.
Coupled with that is a changing approach to shopping habits, with regular ‘top-up shops’ becoming more frequent.
Discounters are gaining market share, with 63% of consumers using them regularly, but the survey suggests more work is still to be done.
For more information on the survey results, contact Future Thinking.
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