Discount giant Lidl is launching a range of exclusive high-protein products in a move that will see it become the “first-ever supermarket” to sell via TikTok Shop.
Lidl said today it is “making history” by launching a number of product bundles on TikTok Shop which will be available for shoppers from 9am on February 20, 2025.
Lidl said that its “middle-aisle lovers and fitness fanatics alike” will be able to shop the products exclusively via Lidl’s official TikTok account and the discounter plans to launch 3,000 product bundles, worth £30 each, for a value of £5.
The launch on TikTok Shop is a trial and proceeds will be donated to UK children’s charity NSPCC.
Lidl confirmed the bundles will include products such as protein powders and sweet treats including flapjacks and chocolate bars, as well as exclusive Lidl merchandise. This comprises a Lidl-branded microfibre towel and resistance band set.
The full range of high-protein products are also available to shop at Lidl stores currently.
Lidl GB marketing director Joanna Gomer said: “Our high protein range is a firm fan favourite with more than 150 high-protein products sold in our stores every minute, and our customers across the country are taking to social media to share their hauls each week.
“With the number of TikTok shoppers growing rapidly, we’re proud to be the first supermarket meeting our customers directly on the platform with our unique offering, creating these exclusive bundles to showcase our new exciting products.”
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