The booze specialist has created the Shop Local service, which will effectively give each of its 200 stores its own individual website.

Customers will be able to view only the product ranges and stock levels of their nearest Majestic store before placing orders for same-day, click and collect or home delivery. 

Each of Majestic’s stores across the UK has its own social media account, which will combine with Shop Local to ensure “each store is digitally in control”, boss John Colley told Retail Week.