American investment group Fortress sees the wine retailer as “providing a great opportunity to enter UK retail”. The sale includes the website, bricks and mortar stores, headquarters plus on-trade and French divisions.

The investment firm has already put plans in place to achieve its “vision for future growth”.

Its new buying and merchandising director, Robert Cooke will oversee a full range review, refit of the store estate with new shelving and tasting areas, new store openings and the roll out of its new services ‘Wineify’ - helping customers discover which wines are best for their palate and a concierge.