Retail Week can reveal that Lincoln and chief customer officer Natalie Thng have both exited the booze specialist following the senior leadership shake-up.

Majestic has poached Britvic HR director Suzanne Kielty as its new people director and has also made a raft of internal promotions as part of the reshuffle.

Former Tesco beers, wines ans spirits boss Robert Cooke, who joined Majestic as buying and merchandising director last April, has taken on the role of chief commercial officer, while Majestic veterans Keith Blessley and Nick Workman have been promoted to retail director and director of IT respectively.