We see the future of shopping strongly steered by convenience.

The UK grocery convenience market is set to outperform grocery as a whole by 2022, which is expected to grow over the same period by 0.9%, reports GlobalData.

These predictions are reinforced by customer behaviour. Time-poor, digitally enabled and infinitely inspired – people are hungry for fresh and arresting experiences.

There are a number of ways to optimise retail strategies for convenience. We have identified four.