Sainsbury’s said it has invested £220m in price this financial year alone and expanded its Aldi Price Match to its largest ever offering, now covering 550 “customer favourites” including the entire baby range.

Alongside the investment in Aldi Price Match, Sainsbury’s said Nectar Prices now cover 6,000 products across its range, with a half-price offer on brands such as Cathedral City, Lurpak and Innocent starting from Wednesday.