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Short Cuts: The history of Tesco's price comparison schemes | Video | Retail Week UAT

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Short Cuts: The history of Tesco's price comparison schemes

By Roland Bodenham2015-10-13T07:00:00+01:00

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Tesco has launched its new price comparison scheme. In 60 seconds we explain Brand Guarantee’s place in a fiercely contested market.

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Topics

  • Asda
  • Loyalty schemes
  • Morrisons
  • Sainsbury's
  • Series: Shortcuts (video)
  • Tesco
  • Video

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