The Co-op has lifted the lid on a new concept store designed to create “a quicker shopping experience” for customers buying food on the move.

The convenience specialist has unveiled its On The Go format at Manchester Piccadilly station, just one mile from its One Angel Square headquarters.

The store proposition places a larger focus on breakfast, lunch and dinner options, and will stock “extended ranges” that appeal to vegetarian and vegan consumers.

Shoppers can also grab self-serve coffee, milkshakes, porridge and soup to go, while the store also offers customers free water if they bring their own bottles.

Zoned areas dedicated to ‘food for now’ and ‘food for later’ shopping missions are clearly signposted to make navigating the store easier for customers, while a bank of self-service tills will further speed up the checkout process.

The Co-op plans to open two more On The Go stores next year, both in London.

The Co-op’s northern divisional managing director Derek Furnival said: “Increased levels of space, range and options for self-serve in our new On The Go stores offer our members and customers the ultimate convenient shopping experience.

“Located in areas of high levels of footfall, these stores will serve time-poor shoppers that need to make quick purchases with ease. There will always be need for our traditional format stores; however, the new concept stores allow us to serve our customers’ direct needs in specific locations where time is of the essence.”