Walmart has unveiled its new-look Neighborhood Market store as it aims to take its smaller format fascia “from good to great.”
The Asda owner is piloting a host of changes within the store in Fayeteville, Arkansas – which opened last week – as it places customers “at the centre of all decisions” it makes.
Its fresh fruit and vegetable offer has been moved to the front of the store, with lowered, angled fixtures making the fresh produce section easier to shop.
Walmart Neighborhood Market’s delicatessen, pizza counter and bakery have also been given more prominence towards the front of the store, while its extensive range of beers, wines and spirits has been placed adjacent to those counters and its fresh offer, in a break from a traditional store layout.
A new middle aisle, which showcases the store’s value proposition, acts as “a transition” from groceries to general merchandise and services, which include a pharmacy and click and collect counter, which Walmart operates under the ‘Pickup’ banner.
New ‘scan n go’ checkouts are also being piloted in the store – two of which come complete with conveyor belts – in front of a ‘drinks to go’ that allows shoppers to pick up a beverage for the road as they leave the store.
Walmart said the changes, which it showed off to journalists as part of its annual shareholders week, “will be progressively introduced across the Neighborhood Market estate” should they prove successful.
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