Inspired by the original movie, the ad follows the popular Aldi mascot on his visit to William Conker’s “magical Christmas factory”, along with Grate Grandpa and Greedy Gluttonous Grape, Spoilt Little Sprout and Naughty Green Kiwi among the lucky winners.
When the other winners each land themselves in trouble, kindly Kevin remains the “last carrot standing” and is handed the “cheese” to the factory.
Kevin asks if he can share his good fortune with everyone and the ad concludes with the final message: “Seasonal goodwill was truly in the air as Christmas is a time that’s sweeter when you share’’.
Aldi UK marketing director Jemma Townsend said: “Christmas is made magical by coming together and sharing the joy of celebration even in tough times, just like Kevin wants to with his Christmas wish.
“It wouldn’t be the festive season without Kevin the Carrot on our TV screens. We know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us.”
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