The supermarket released a 60-second teaser today (November 1) which shows Asda colleagues discovering Bublé behind a door which says “MB inside. Do not open til 1.11.2023”.

A 90-second Christmas advert will be unveiled on November 4, which will show exactly what Michael Bublé has been up to.

The advert was created by Havas London and gives a sneak peek of what’s to come in the second instalment. 

Asda chief customer officer David Hills said: “At Asda, we absolutely love Christmas and this year we’re once again on a mission to bring that warm, festive feeling to households across the UK. Today, we’re putting the speculation to rest and confirming that the legend that is Michael Bublé is partnering with us this Christmas to put on a showstopping performance. 

“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality at great value, we’re a match made in heaven. It proves Asda is a one-stop-shop for families seeking magic this Christmas.”

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