The TV ad focuses on the role family plays over the festive season, as it tells the story of a woman looking for a specific bottle of wine that is important to her father.
The woman searches for the bottle online but can’t find it, so she turns to a Majestic store where a colleague helps her find the bottle.
Majestic hired strategic content agency Powerhouse as production partner for the Christmas campaign. The ad will air during the ITV1 evening news on November 17.
Majestic chief operating officer Rob Cooke said: “We know Christmas is a very important time of year for our customers when they want the reassurance that they are getting the very best quality wine, at the very best value for money, to share with their family and friends.
“But we also know that wine is so much more than just a drink. There’s a Story Behind Every Glass, and at Majestic, we understand that better than anyone else.
“Our Christmas campaign brings that to life by highlighting the unparalleled range, service and expertise that our customers experience every time they shop with Majestic – and the joy they share with every bottle they open.”
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