Morrisons Christmas ad celebrates with power ballads and singing oven gloves

The 60-second advert is set to a rendition of US rock band Starship’s classic power ballad Nothing’s Gonna Stop Us Now.

Featuring singing oven gloves and mittens, the ad shows support for the nation’s festive hosts and aims to give consumers “more reasons to shop at Morrisons”.

The advert, created with agency Leo Burnett, will make its TV debut on Monday, November 6, during ITV’s Coronation Street.

Rachel Eyre, Morrisons’ chief customer and marketing officer, said: “This Christmas – and every Christmas – great British food should be the star of the show and so our ad showcases Morrisons’ brilliant Christmas range.

“But there’s always a lot to do when preparing the big Christmas meal and some classic 1980s power ballad encouragement is clearly in order.

“And so we’ve made the trusty oven glove the tuneful cheerleaders of the nation’s Christmas chefs and we hope they enjoy it as much as we enjoyed making it.

“Nothing’s gonna stop us making this Christmas the best for our customers.”