The Tesco advert, which is set to the soundtrack of OMC’s song How Bizarre, follows a family as they prepare for Christmas Day, “some more enthusiastically than others”.
The ad showcases the supermarket giant’s range of festive food, drinks, decorations and gifts on offer at “great Clubcard prices”.
It intends to show how the build-up to Christmas can be as exciting as the day itself and how a trip to Tesco can “get you feeling more Christmassy with every shop”.
It follows two parents who get into the festivities and leave their son embarrassed and not wanting to join in. This changes when he is given a handmade decoration from his childhood, giving him “just the nudge he needs” to get into the festive spirit.
Tesco group customer director Emma Botton said: “We want our seasonal campaigns to reflect how our customers feel as we know there’s been even more anticipation ahead of festivities this year.
“Our Christmas Report revealed that, as early as September, nearly a quarter of the nation (24%) were already looking forward to celebrating Christmas more than usual. This year, our #BecomeMoreChristmas ad captures the emotions and excitement we feel as we draw closer to the big day.
“At Tesco, as Christmas approaches, we’re providing customers with all their festive favourites and some exciting twists, with quality and great value at the heart of it all. On behalf of Tesco, we wish you all a merry Christmas.”
The ad was created by global advertising agency BBH and will first air on television tonight after 9pm, during an episode of I’m A Celebrity… Get Me Out Of Here! on ITV.
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