The leading grocer’s festive ad is a humorous take on a year many will be glad to leave behind, recalling “naughty” experiences that typified the outbreak - from stockpiling of loo rolls to video call etiquette or not sponsoring Captain Tom.
The message is that “there is no naughty list” for such faux pas and that this Christmas, everybody deserves to enjoy themselves including by “tucking into the finest food and drink”.
Tesco chief customer officer Alessandra Bellini said: “We know that the festive ads mark the start of the season for a lot of people and that this year, customers were looking for something fun and uplifting, that would help spread a little joy.
“When we talked to friends, colleagues and customers about the concept, everyone instantly confessed to the naughty things they’ve done during 2020 with a wry smile. It’s really relatable and we hope it resonates with people and gets them talking.”
The ad, overlaid by Britney Spears song ‘Oops!…I did it again’, was created by BBH and will screen first during The Voice on Saturday November 14.chris
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