There are many ways that retailers can take advantage of customers’ increasing use of smartphones to research, compare and shop.
There are many ways that retailers can take advantage of customers’ increasing use of smartphones to research, compare and shop. Many retailers have developed mobile sites and apps already. Halfords has taken this increased mobile use to the next level and introduced product videos across its tent range.
The videos are accessed via a QR code on the product information in-store or on product pages at Halfords.com. The 360-degree videos show the full dimensions of the product from all angles as well as the frame, sleeping areas and colour options. For retailers with smaller stores, where floor space may be limited, this is a great alternative to display models. The customer is given much more information than on traditional point-of-sale material.
Using the videos on the website gives customers a similar experience to seeing display models and they are able to gauge the size much more effectively than by reading the dimensions. This should lead to an increase in conversions and a decrease in returns.
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