Harrods shows how social media should be done

There’s been a lot of focus recently on retailers that have invested money in designing high-concept Facebook stores and innovative interactive videos. But there’s a lot to be said for retailer’s using social media for its original purpose – being social.

Harrods is one retailer that seems to understand that there is more to social media than customer service and has been using Twitter, Facebook and YouTube to interact with consumers and build its brand. It has been active on social media for a while now and have built up impressive numbers; its official Facebook page has surpassed 100,000 ‘likes’, over twice as many as Harvey Nichols.

The team at Harrods have found a great balance of customer service, marketing and humour across its social media brands, in particular around the opening of the store’s Christmas shop last week. The retailer posted this video showing Santa sneaking around the store followed by a security guard before ice skating on the roof.