In a trading update for the three months ending November, 2023, Boots sales were up 9.8% year on year, on top of 8.7% growth the prior year.

Boots.com sales were up 17.5% year on year, contributing 19.2% of sales for the quarter and driven by Black Friday.

The retailer’s website achieved both its largest month of sales ever in November and its largest day of sales ever on Black Friday (November 24).