Boots delivers growth in market share driven by beauty and skincare

Boots beauty department showing Fenty Beauty and Kylie Jenner ranges

Total retail sales grew by 12.5% year on year for the full year ending August 31, 2023, driven by “standout performance from skincare and premium beauty categories”.

Skincare sales were up approximately 25% while the premium beauty category saw sales growth of 20% in the quarter.

 

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