The UK’s largest health and beauty retailer has released its 2024 Christmas campaign featuring Bridgeton star Adjoa Andoh in Mrs Claus’ “werkshop”. 

The 90-second film shows Adjoa preparing beauty gifts in her “werkshop” with festive elves drawing attention to Boot’s range of Christmas gifting options, with 55 new beauty brands added in the last year and 46 new seasonal brands added for Christmas 2024. 

The range of gifts is also shown through the different elves creating their makeup looks, showing that there is a beauty gift for everyone.  

Speaking about her experience filming the campaign Adjoa Andoh said: “How beauty can make you feel and how it shapes your identity is very important to me, so when Boots asked me to be a part of their festive campaign and play the vital and often under-valued role of Mrs. Claus, I was thrilled.

“The creative brilliantly shows how beauty can help us feel empowered and fabulous. It can lift your spirits in minutes. I like to keep things simple, but quality is important to me, and Boots can offer that to every shopper at every budget.” 

Chief marketing officer at Boots Pete Markey said: “We are on a mission to spread magic and excitement to beauty enthusiasts this Christmas, whilst also recognising the unsung powerhouses who make Christmas so special.

”This advert is the perfect culmination of both, and I cannot wait to see the reaction and help gift-givers find the perfect gift this Christmas.”

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