The new line – developed over the past two years with the help of nutritionists, chefs and in-house experts – is a step to “make wellness a way of life for everyone”, the retailer said.

The move comes at a time when the UK’s organic food and drinks market is valued at a record £3.1bn – a growth of 25.4% in the three years since the pandemic, according to the Soil Association Certification’s organic market report for 2023.