Charlotte Tilbury has opened the doors to its flagship store in Covent Garden, unveiling a store triple the size of its former unit in the area.
Spanning 4,300 sq ft, the store offers a “playground” experience for shoppers to explore a larger range of makeup, skincare and fragrances.
Expert makeup artists are on hand to give advice to customers as they explore the brand’s world-first skin spa. The spa features a debut premium service menu of four results-driven, beneficial facial treatments exclusive to the Covent Garden location.
It also houses the brand’s first Pillow Talk bar – an immersive play table dedicated to this range of products. This Pillow Talk parlour and Charlotte’s beauty boudoir offers hosting spaces for group masterclasses, influencer and press events, and personal celebratory events.
Shaftesbury Capital executive director Michelle McGrath said: “Charlotte Tilbury has been a cornerstone of Covent Garden’s beauty offer since it opened in 2015, so we are delighted to announce that it will be strengthening its presence further with this latest upsize and relocation.
“The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”
Founder Charlotte Tilbury added: “You are all invited to experience my immersive world-first beauty wonderland in Covent Garden.
“This really is the beauty store of the future – it has education, futuristic tech, Instagrammable moments, themed worlds and bookable areas. Everyone will walk out of this beauty universe feeling like the most beautiful and confident version of themselves!”
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