The beauty and lifestyle brand made its debut in the UK in 2007 and presently has 68 stores in the UK and Ireland region, with its latest and largest store opening on Oxford Street in London last week.

The 10 new stores Rituals is opening before the end of this year include locations in East Midlands Designer Outlet, Watford in Hertfordshire, Ashford Designer Outlet in Kent, Belfast and Birmingham Merry Hill.