Fragrances and miniatures dominate John Lewis' post-lockdown beauty sales

John Lewis Beauty Society, Edinburgh

According to John Lewis Beauty Bets report, fragrances performed particularly strongly this year, with perfume sales rising 24% in 2021 compared to 2020. Jo Malone perfumes were particularly popular, while sales of Dior J’Adore Deodorant Spray rose 275% in 2021.

 

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