Next has launched its new Beauty & Home store format at Debenhams former sites in Intu’s Watford and Milton Keynes shopping centres.
Next’s new concept store will offer ranges across beauty, home and women’s fashion. The new concept, which was first announced in May, is also set to be launched in the former Debenhams site at Intu’s Metrocentre shopping centre in the coming months.
Next also plans to launch the store concept in three other former Debenhams sites in Hammerson shopping centres.
The new store boasts a number of the 200 beauty brands Next sells on its website including Urban Decay, MAC and Bare Minerals.
Kate Grant, speaking on behalf of Intu Watford, said: “We are delighted to have welcomed the first shoppers to Next Beauty & Home at Intu Watford. This is a great addition to the centre and will be fantastic for visitors looking to purchase gifts in the run up to Christmas.”
“The health and beauty sector is performing well at present and is set for further growth – so this is a great time for Next Beauty & Home to open its doors. We are confident that the store will thrive at a high footfall location like Intu Watford and we look forward to working with them.
“We are seeing a healthy flow of new deals and openings like this one across our centres, as confidence continues to pick up across the retail sector.”
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