Pureplay beauty brand, Trinny London has opened doors to its first permanent store on King’s Road, Chelsea, as it enters bricks-and-mortar retail.
Trinny London, founded by British entrepreneur Trinny Woodall, has opened its first flagship store in the capital. The store is home to the brand’s complete range of products including skincare, foundation, tinted serums, concealers and more.
The two-storey store is designed with designated breakout areas and interactive product-play spaces to deliver a guided shopping experience for beginners and makeup aficionados alike.
The space divides its complete range into skin tone categories and features a “meet your match” room that allows customers to shop from pre-curated makeup looks and sets suited to their cool, neutral or warm undertones.
The room is designed to give a fully personalised experience using one’s unique skin, hair and eye tones and also matches day and night clothing colour options.
The studio located on the lower level of the store is designed to be a space for personalised consultations and community events.
Trinny London was founded in 2017 and predominantly targets women over 35. The brand is also available in the department stores Harvey Nichols, Liberty and Fenwick.
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